When it comes to designing covers for a new series, there are a lot of creative options to consider.

Joel is pointing to a title type composed of flying birds like Tris's tattoo. Ultimately, the idea wouldn't have fit easily on the cover.

After picking some of the favorite designs, the choices are pared down.

Once the basic design is decided, coloring becomes a major factor.

Three different styles of flames were on the chopping block before the final cover. (Note an early comp of INSURGENT on the bottom! Envisioning a series look is crucial at this stage.)